Staying In Business As A Massage Therapist
Being a massage therapist seems like a great career. But to be successful and stay in the profession over time takes some understanding and planning. This article addresses some of the concerns in...
View ArticleExpanding Services As A Massage Therapist By Offering Spa Treatments
As the spa industry continues in a double-digit growth pattern spa treatments are becoming more and more popular and offer an interesting option for massage therapists who need to expand their service...
View ArticleWhose Problem Do You Solve? Niche Marketing for Massage Therapists
Massage therapists are challenged to cater to a very broad market. Niche marketing offers an opportunity to be effective in communicating the advantages to a targeted demographic.
View ArticleLearning Massage as a Life Skill
Life skills for me are more than just the ability to do a particular task skillfully. The abilities to handle basic tasks and chores cross-over, inspire and intersperse with our daily lives on a very...
View ArticleCombining Education and Vacation
Next time you are planning your vacation or when you are considering taking a class, workshop or seminar, consider combining those two to make the most of your money as well as reaping many additional...
View ArticleTaking an Eco-Centric Approach to Spa Treatment Design
Spa treatment design can be improved by taking an environmental and culturally sensitive approach. Many spa treatments include too many exotic ingredients and are drawn from philosophies unrelated to...
View ArticleFreebies - A Dead Giveaway
What happened to getting something for free? We are fascinated by "free" and a whole industry exists around "free" things from subscriptions, trials, gifts, even free money. It has become a budget...
View ArticleSpa Management Practice - Delivering Consistent Quality
In the quest for quality and continuity within the guest experience, spas are looking for ways to deliver a sequence of events that looks and feels consistent to their clients. Spa owners or managers...
View ArticleCaptivating A Captive Audience - Resort Spa Marketing
A resort without a spa is becoming unthinkable. Travel agents inquire about them, marketing needs them, guests won't come without them - even if they never set foot in the spa during their visit....
View ArticleStepping Into Your Client's Shoes
Getting into your client's shoes becomes one of your main marketing tools during a recession. It is here that your most productive initiatives will be revealed.
View ArticleWho Will Work for You and Your Spa?
Being able to assemble a diverse team of people who work well together and thereafter constantly improve their performance is an art. Different jobs require distinctive personal qualities,...
View ArticleFinding Spa Clients Everywhere
Let's talk about the most important question of any business: How to get customers and how to retain them! Too many businesses in the spa industry fail to plan how to address this core question and...
View ArticleTreatments for the Successful Spa Therapist and Manager
A growing spa-savvy general public expects availability and high quality execution of spa treatments. As a massage therapist, manager or spa technician you are well advised to learn how to perform them...
View ArticleTaking Spa Treatments to the Next Level
In order to differentiate your spa services successfully from your competitors and keep it interesting for your clients you will at some point need to take your spa treatments to a higher level of...
View ArticleSpa Menu Makeover - Creating Spa Menus That Sell
Choosing our spa services is one of the most important and complex decisions we will make during our spa design process. Now and in the future! At some point early on in the time-line of the creation...
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